Color REVAMP!
SOME REALLY EXCITING NEWS!
In the new Annual Catalog you will see that Stampin' Up!
has done a color REVAMP. The new array of colors is AMAZING!
We are keeping 27 of the colors from the last catalog.
Gone are 13 of the colors we had before.
There are 10 new core colors,
6 returning (from the past) colors
and the new In-Colors.
In all, there are 17 retiring colors and all the Ink,
Cardstock and Embellishments that are available in those colors!
The classic black and gray pads are also retiring.
Tuxedo Memento Black is staying.
StazOn black ink is returning!
There is an all new ink pad design, as well!
They stack nicely and are easy to open and close!
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REASONS FOR THE COLOR REVAMP (from Stampin' Up!)
• Our last color revamp was in 2010 (eight years ago) when we changed many colors in our offering.
• Our last color refresh was in 2013 (five years ago) when we changed just a few core colors.
RECENT STAMPIN' UP! COLOR HISTORY
• We looked at sales and eliminated low sellers to make room for something new.
• We conducted color trend research and identified gaps in our current color offering.
• We explored different ways to group colors into collections; we wanted each collection to have a color spectrum element and include colors that worked best together. This meant that we had to change existing collections.
CHOOSING WHAT STAYS AND WHAT GOES
• Sales data tell us what is popular and what’s not. Everyone has their favorite colors, but we can’t ignore the fact that some colors just don’t sell well even though they may be a favorite color for a very small group of people.
• Color trends change over time and we want to keep our color offering fresh, new, and relevant.
Cycling through different variations of color keeps our palettes fresh. Color trends are what keep us loving color and keep us excited about what will come next.
• New colors open possibilities for color coordination and the opportunity for exciting new color combinations.
With the number of colors being retired, that means if you have a favorite, you may want to stock up ASAP. I say that because retiring colors of ink, re-inkers and cardstocks are the first to sell out. The accessories and embellishments are often the next to go, so make your list.
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When you are ready to shop, just click on the link below to my store:
If your order is under $150, please use the April Host Code when you shop:
JV4NTNYP
If your order is $150 or more, you will receive Host Benefits!
As always, please contact me if you have any questions 🙂
HAPPY STAMPING!